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Investment Process

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Heritage India draws insights from both a top-down and a bottom-up approach

An experienced four member on the ground team covers companies which capture over 85% of Indiaa�?s market capitaliization. A sharp focus on depth of understanding along with strong linkages with company management and industry channels brings a competitive edge to the investment process.

Heritage India believes that Indiaa�?s growth will lead to scaling up of several businesses in India. The key opportunities that Heritage India focuses on are therefore:

(a) Companies which can leverage this growth on a secular basis
(b) Enjoy a strong and sustainable competitive advantage
(c) That are managed by a competent team and
(d) Are available at an attractive price such that can generate at an attractive return on investment.

Heritage Indiaa�?s valuation approach to investments encompasses discounted cash flows as well as other metrics such as forward price earnings ratios, price to book value ratios, and enterprise value to sales or cash flow. The valuation appraisal seeks to systematically examine all relevant factors, including return on equity, quality of assets, consistency of earnings growth, strength of product line, competitive position, operating leverage, exposure to cyclical patterns etc. In certain situations sum of the parts and break-up value analysis may also be quite relevant.

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